Aaker, David A.
Strategic market management / David A. Aaker - 10th ed. - ix, 326 p. : ill. ; 24 cm
Includes bibliographical references and index.
9781118582862 (pbk.)
2013028806
Marketing--Management.
Strategic planning.
HF5415.13 / .A23 2014
658.8 / AAS
Strategic market management / David A. Aaker - 10th ed. - ix, 326 p. : ill. ; 24 cm
Includes bibliographical references and index.
9781118582862 (pbk.)
2013028806
Marketing--Management.
Strategic planning.
HF5415.13 / .A23 2014
658.8 / AAS