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Aaker, David A.

Strategic market management / David A. Aaker - 10th ed. - ix, 326 p. : ill. ; 24 cm

Includes bibliographical references and index.

9781118582862 (pbk.)

2013028806


Marketing--Management.
Strategic planning.

HF5415.13 / .A23 2014

658.8 / AAS
Last Updated on September 15, 2019
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