East, Robert, 1940-
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - xii, 337 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-320) and indexes.
9781446211236 (pbk.)
2012940757
GBB252743 bnb GBB299755 bnb
016095127 Uk 016182376 Uk
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E274 2013
658.8342 / EAC
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - xii, 337 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-320) and indexes.
9781446211236 (pbk.)
2012940757
GBB252743 bnb GBB299755 bnb
016095127 Uk 016182376 Uk
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E274 2013
658.8342 / EAC