Albarran, Alan B.
Management of electronic and digital media / Alan B. Albarran - 6th ed. - Boston : Cengage Learning, 2017. - xxvi, 339 p. : ill. (some col.) ; 24 cm. - The Cengage series in communication arts. .
Glossary: p. 305-315.
Includes bibliographical references and index.
9781305077560
Mass media--Management
302.23 / ALM
Management of electronic and digital media / Alan B. Albarran - 6th ed. - Boston : Cengage Learning, 2017. - xxvi, 339 p. : ill. (some col.) ; 24 cm. - The Cengage series in communication arts. .
Glossary: p. 305-315.
Includes bibliographical references and index.
9781305077560
Mass media--Management
302.23 / ALM