The marketing of library and information services /
Blaise Cronin.
- London : Aslib, 1981.
- 360 p. : ill. ; 26 cm.
- Aslib reader series ; v. 4 .
Includes bibliographical references and index.
0851421539 0851421547 (pbk.)
82192593
Libraries--Public relations.
Information services--Public relations.
Information services--Marketing.
Libraries--Marketing.
Z716.3 / .M2935 1981
021.7 / CRM
Includes bibliographical references and index.
0851421539 0851421547 (pbk.)
82192593
Libraries--Public relations.
Information services--Public relations.
Information services--Marketing.
Libraries--Marketing.
Z716.3 / .M2935 1981
021.7 / CRM