Pettis, Chuck.
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis. - New York : AMACOM, c2000. - xiii, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0814402437 : $26.95
94031044
High technology--Marketing.
Technological innovations--Marketing.
Brand name products.
HC79.H53 / P48 1995
620.0068 / PET
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis. - New York : AMACOM, c2000. - xiii, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0814402437 : $26.95
94031044
High technology--Marketing.
Technological innovations--Marketing.
Brand name products.
HC79.H53 / P48 1995
620.0068 / PET