Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - 5th edition. - Boston : Pearson, 2010. - xxii, 658 pages ; 29 cm
Includes index.
9780134151922 (alk. paper) 9780132453134 0134151925 (alk. paper)
2015050364
Hospitality industry--Marketing.
Tourism--Marketing.
647.94 / KOM
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - 5th edition. - Boston : Pearson, 2010. - xxii, 658 pages ; 29 cm
Includes index.
9780134151922 (alk. paper) 9780132453134 0134151925 (alk. paper)
2015050364
Hospitality industry--Marketing.
Tourism--Marketing.
647.94 / KOM