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Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - 5th edition. - Boston : Pearson, 2010. - xxii, 658 pages ; 29 cm

Includes index.

9780134151922 (alk. paper) 9780132453134 0134151925 (alk. paper)

2015050364


Hospitality industry--Marketing.
Tourism--Marketing.

647.94 / KOM
Last Updated on September 15, 2019
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