Dhaka University Library Online catalog

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Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - 5th edition. - New Delhi : Pearson, 2011. - xxii, 658 pages ; 29 cm

Includes index.

ISBN: 9788131759349

LCCN: 2015050364

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Dewey Class. No.: 647.94 / KOM

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