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Ries, Al.

Horse sense : the key to success is finding a horse to ride / Al Ries and Jack Trout. - New York ; McGraw-Hill, c1991. - vii, 231 p. ; 21 cm.

ISBN: 0452267641 (pbk) $19.95

LCCN: 90013364

Subjects--Topical Terms:
Success in business.
Marketing.

LC Class. No.: HF5386 / .R5115 1991

Dewey Class. No.: 620.14 / RIH

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