Hepner, Harry Walker. 1893-1984.
Modern advertising : practices and principles / Harry Walker Hepner. - 3rd ed. - New York : McGraw-Hill, 1956. - 740 p. ; 23 cm.
56006895
GB56-10211
Advertising.
659.1 / HEM
Modern advertising : practices and principles / Harry Walker Hepner. - 3rd ed. - New York : McGraw-Hill, 1956. - 740 p. ; 23 cm.
56006895
GB56-10211
Advertising.
659.1 / HEM