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Kernan, Jerome B.

Promotion : an introductory analysis / Jerome B. Kernan, William P. Dommermuth and Montrose S. Sommers. - New York : McGraw-Hill, 1970. - xvi, 367 p. ; 23 cm.

includes index.

ISBN: 0070341974

LCCN: 70085163

Nat. Bib. No.: GB70-18213

Subjects--Topical Terms:
Sales promotion.

Dewey Class. No.: 658.312 / KEP

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