Dhaka University Library Online catalog

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Handbook of modern marketing / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York : McGraw-Hill; 1970. - 1 v. (various pagings) illus. 24 cm.

Includes bibliographical references and index.

ISBN: 0070088381

LCCN: 78096238

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H1867

Dewey Class. No.: 658.8 / BUH

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