Boyd, Harper W.
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1976. - ix, 710 p. : ill. ; 24 cm.
Includes index.
0256018375
75043159
Marketing--Management--Case studies.
HF5415.13 / .B67 1976
658.8 / BOM
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1976. - ix, 710 p. : ill. ; 24 cm.
Includes index.
0256018375
75043159
Marketing--Management--Case studies.
HF5415.13 / .B67 1976
658.8 / BOM