Abell, Derek F.,
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall : 1979. - xii, 527 p. : ill. ; 24 cm.
Includes bibliographical references and index.
013851089X : $18.95
79012073
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .A24
658.8 / ABS
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall : 1979. - xii, 527 p. : ill. ; 24 cm.
Includes bibliographical references and index.
013851089X : $18.95
79012073
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .A24
658.8 / ABS