Cova, Bernard.
Project marketing : beyond competitive bidding / Bernard Cova, Pervez Ghauri, Robert Salle. - New York : J. Wiley, c2002. - x, 223 p. : ill. ; 25 cm.
Includes bibliographical references (p. [215]-219) and index.
0471486647 (pbk.)
2001055923
Project management.
Marketing.
658.404 / COP
Project marketing : beyond competitive bidding / Bernard Cova, Pervez Ghauri, Robert Salle. - New York : J. Wiley, c2002. - x, 223 p. : ill. ; 25 cm.
Includes bibliographical references (p. [215]-219) and index.
0471486647 (pbk.)
2001055923
Project management.
Marketing.
658.404 / COP