Constantin, James A.
Marketing strategy and management / James A. Constantin, Rodney E. Evans, Malcolm L. Morris. - Dallas : Business Publications, 1976. - xxiii, 524 p. : ill. ; 24 cm.
Includes bibliographical references.
0256016941
75039471
Marketing--Management.
Marketing.
HF5415.13 / .C65
658.8 / COM
Marketing strategy and management / James A. Constantin, Rodney E. Evans, Malcolm L. Morris. - Dallas : Business Publications, 1976. - xxiii, 524 p. : ill. ; 24 cm.
Includes bibliographical references.
0256016941
75039471
Marketing--Management.
Marketing.
HF5415.13 / .C65
658.8 / COM