Baker, Michael J.
Marketing strategy and management / Michael J. Baker, - 2nd ed. - Houndmills ; London : Macmillan, 1992. - xxii, 560p. : ill. ; 24 cm.
Includes index.
0333576438
Marketing.
658.8 / BAM
Marketing strategy and management / Michael J. Baker, - 2nd ed. - Houndmills ; London : Macmillan, 1992. - xxii, 560p. : ill. ; 24 cm.
Includes index.
0333576438
Marketing.
658.8 / BAM