Britt, Steuart Henderson, 1907-
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr. - 4th ed. - New York : McGraw-Hill, c1978. - xi, 466 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes index.
0070079234
77006434
Marketing--Management.
HF5415.13 / .B7 1978
658.8 / BRM
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr. - 4th ed. - New York : McGraw-Hill, c1978. - xi, 466 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes index.
0070079234
77006434
Marketing--Management.
HF5415.13 / .B7 1978
658.8 / BRM