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Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - New York : McGraw-Hill/Irwin, c2003. - xviii, 843 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

9780078028908

2012012653


Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

HF5415.135 / .C72 2013

658.8 / CRS
Last Updated on September 15, 2019
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