Clow, Kenneth E.
Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald baack - 2nd ed. - New Delhi : Prenticehall of India, 2006. - xxvii, 538p. : ill. ; 28cm.
Includes index.
8120324501
Marketing.
658.8 / CLI
Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald baack - 2nd ed. - New Delhi : Prenticehall of India, 2006. - xxvii, 538p. : ill. ; 28cm.
Includes index.
8120324501
Marketing.
658.8 / CLI