Dalrymple, Douglas J.
Marketing management : text and cases / Douglas J. Dalrymple and Leonard J. Parsons. - New York : Wiley, c1976. - ix, 643 p. : ill. ; 25 cm. - Wiley/Hamilton series in marketing .
Includes bibliographical references and indexes.
0471191302
75035760
Marketing--Management.
Marketing--Management--Case studies.
658.8 / DAM
Marketing management : text and cases / Douglas J. Dalrymple and Leonard J. Parsons. - New York : Wiley, c1976. - ix, 643 p. : ill. ; 25 cm. - Wiley/Hamilton series in marketing .
Includes bibliographical references and indexes.
0471191302
75035760
Marketing--Management.
Marketing--Management--Case studies.
658.8 / DAM