Converse, Paul Dulaney 1889-
Elements of marketing / Paul D. Converse, Harvey W. Huegy and Robert V. Mitchell. - 7th ed. - Englewood Cliffs, N.J., Prentice-Hall 1965. - xv, 710 p. : illus. ; 24 cm.
Bibliographical footnotes.
65010330
Marketing.
HF5415 / .C55 1965
658.8 / COE
Elements of marketing / Paul D. Converse, Harvey W. Huegy and Robert V. Mitchell. - 7th ed. - Englewood Cliffs, N.J., Prentice-Hall 1965. - xv, 710 p. : illus. ; 24 cm.
Bibliographical footnotes.
65010330
Marketing.
HF5415 / .C55 1965
658.8 / COE