Chaston, Ian.
Managing for marketing excellence / Ian Chaston. - London : New York ; McGraw-Hill, c1990. - xii, 173 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077072375
90032457
Marketing--Management.
658.8 / CHM
Managing for marketing excellence / Ian Chaston. - London : New York ; McGraw-Hill, c1990. - xii, 173 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0077072375
90032457
Marketing--Management.
658.8 / CHM