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European casebook on principles of marketing / Principles on marketing edited by Jim Saker and Gareth Smith. - London ; New York : Prentice Hall, 1997. - xiv, 258 p., [12] p. of plates : ill., map ; 24 cm. - The European casebook series on management . - European casebook series in management. .

Includes bibliographical references.

0132276534

96016019


Marketing--Case studies.--Europe

HF5415.12.E8 / E957 1997

658.8 / BEP
Last Updated on September 15, 2019
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