European casebook on principles of marketing /
Principles on marketing
edited by Jim Saker and Gareth Smith.
- London ; New York : Prentice Hall, 1997.
- xiv, 258 p., [12] p. of plates : ill., map ; 24 cm.
- The European casebook series on management .
- European casebook series in management. .
Includes bibliographical references.
0132276534
96016019
Marketing--Case studies.--Europe
HF5415.12.E8 / E957 1997
658.8 / BEP
Includes bibliographical references.
0132276534
96016019
Marketing--Case studies.--Europe
HF5415.12.E8 / E957 1997
658.8 / BEP