Cateora, Philip R.
International marketing / Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 22 cm.
Includes bibliographical references (p. 846-852) and indexes.
0256079536 0256083975 (Int'l student ed.)
89037430
Export marketing.
International business enterprises.
658.8 / CAI
International marketing / Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 22 cm.
Includes bibliographical references (p. 846-852) and indexes.
0256079536 0256083975 (Int'l student ed.)
89037430
Export marketing.
International business enterprises.
658.8 / CAI