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Cateora, Philip R.

International marketing / Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 22 cm.

Includes bibliographical references (p. 846-852) and indexes.

0256079536 0256083975 (Int'l student ed.)

89037430


Export marketing.
International business enterprises.

658.8 / CAI
Last Updated on September 15, 2019
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