Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxi, 711 p. : ill., maps ; 28 cm.
Includes bibliographical references and indexes.
9780071084215
2008036578
Export marketing.
International business enterprises.
658.8 / CAI
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxi, 711 p. : ill., maps ; 28 cm.
Includes bibliographical references and indexes.
9780071084215
2008036578
Export marketing.
International business enterprises.
658.8 / CAI