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Enis, Ben M.

Marketing principles / Ben M. Enis. - 3rd ed. - Santa Monica, Calif. : Goodyear Pub. Co., c1980. - xxiii, 647 p. : ill. ; 24 cm.

Includes bibliographies and indexes.

ISBN: 0830254846

LCCN: 79027099

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .E54 1980

Dewey Class. No.: 658.8 / ENM

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