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Cundiff, Edward W.

Fundamentals of modern marketing [by] Edward W. Cundiff, Richard R. Still [and] Norman A. P. Govoni. - Englewood Cliffs, N.J., Prentice-Hall [1973] - xii, 419 p. illus. 25 cm.

Includes bibliographical references.

ISBN: 0133412067

LCCN: 72008816

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C793

Dewey Class. No.: 658.8 / CUF

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