Bernhardt, Kenneth L. 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - Rev. ed. - Plano, Tex. : Business Publications, 1981. - xix, 732 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256024197
81065113
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B448 1981
658.8 / BEC
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - Rev. ed. - Plano, Tex. : Business Publications, 1981. - xix, 732 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256024197
81065113
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B448 1981
658.8 / BEC