Allen, Kathleen R.
Bringing new technology to market / Kathleen R. Allen. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130933732
2002017056
High technology--Marketing.
High technology industries.
HF5415 / .A432 2003
658.8 / ALB
Bringing new technology to market / Kathleen R. Allen. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xv, 367 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130933732
2002017056
High technology--Marketing.
High technology industries.
HF5415 / .A432 2003
658.8 / ALB