Behavioral and management science in marketing /
edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].
- New York : Wiley, c1978.
- v, 273 p. : ill. ; 25 cm.
"A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
047107179X
77018878
Marketing--Congresses.
Consumers' preferences--Congresses.
Advertising--Congresses.
New products--Congresses.
HF5415 / .B424
658.8 / BEH
"A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
047107179X
77018878
Marketing--Congresses.
Consumers' preferences--Congresses.
Advertising--Congresses.
New products--Congresses.
HF5415 / .B424
658.8 / BEH