Enis, Ben M.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 3d ed. - Boston : Allyn and Bacon, c1977. - xvii, 461 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0205057152
76039910
Marketing.
658.8 / ENM
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 3d ed. - Boston : Allyn and Bacon, c1977. - xvii, 461 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0205057152
76039910
Marketing.
658.8 / ENM