Kincaid, William M.
Promotion--products, services, and ideas / William M. Kincaid, Jr. - 2nd ed. - Columbus : C.E. Merrill, c1985. - x, 403 p., [9] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0675203465
84061299
Sales promotion.
Marketing.
Advertising.
658.575 / KIP
Promotion--products, services, and ideas / William M. Kincaid, Jr. - 2nd ed. - Columbus : C.E. Merrill, c1985. - x, 403 p., [9] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
0675203465
84061299
Sales promotion.
Marketing.
Advertising.
658.575 / KIP