Motivation and market behavior /
edited by Robert Ferber and Hugh G. Wales. Prepared under the sponsorship of the American Marketing Association.
- Homewood, Ill. : R. D. Irwin, 1958.
- 437 p. ; 23 cm.
includes index.
58005803
Motivation research (Marketing)
658.8 / FEM
includes index.
58005803
Motivation research (Marketing)
658.8 / FEM