Dhaka University Library Online catalog

Normal view MARC view ISBD view

Cohen, William A. 1937-

The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, c2006. - xviii, 350 p. : ill. ; 28 cm.

Includes bibliographical references (p. 345-346) and index.

ISBN: 047175529X (pbk. : alk. paper) 9780471755296

LCCN: 2005056170

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .C6348 2006

Dewey Class. No.: 658.8 / COM

Print
Add to your cart (remove)
Save record
More searches