Ennew, Christine.
Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite. - 1st ed. - Amsterdam : Boston ; London ; Butterworth-Heinemann, 2007. - xvi, 400 p. : ill. ; 24 cm.
Includes bibliographical references p. 381-389 and index.
0750669977 (pbk.) 9780750669979 (pbk.)
Financial services industry--Marketing.
658.8 / ENF
Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite. - 1st ed. - Amsterdam : Boston ; London ; Butterworth-Heinemann, 2007. - xvi, 400 p. : ill. ; 24 cm.
Includes bibliographical references p. 381-389 and index.
0750669977 (pbk.) 9780750669979 (pbk.)
Financial services industry--Marketing.
658.8 / ENF