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Converse, Paul Dulaney 1889-

The Elements of marketing / Paul D. Converse, Harvey W. Huegy and Robert V. Mitchell. - 5th ed. - Englewood Cliffs, N.J., Prentice-Hall 1965. - xv, 710 p. : illus. ; 24 cm.

Bibliographical footnotes.

LCCN: 65010330

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C55 1965

Dewey Class. No.: 658.8 / COE

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