Cravens, David W.
Strategic marketing / David W. Cravens. - Homewood, Ill. : R.D. Irwin, 1982. - xv, 456 p. : ill. ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256026459
81082996
Marketing--Decision making.
Marketing--Management.
658.8 / CRS
Strategic marketing / David W. Cravens. - Homewood, Ill. : R.D. Irwin, 1982. - xv, 456 p. : ill. ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256026459
81082996
Marketing--Decision making.
Marketing--Management.
658.8 / CRS