Dalrymple, Douglas J.
Basic marketing management / Douglas J. Dalrymple and Leonard J. Parsons. - 2nd ed. - New York : Wiley, c2000. - xiii, 341 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0471353922 (acidfree paper)
00268043
Marketing--Management.
658.8 / DAB
Basic marketing management / Douglas J. Dalrymple and Leonard J. Parsons. - 2nd ed. - New York : Wiley, c2000. - xiii, 341 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0471353922 (acidfree paper)
00268043
Marketing--Management.
658.8 / DAB