Fulmer, Robert M.
Exploring the new marketing : study guid, selected readings, case incidents, and other exercises / Robert M. Fulmer and R. A. Strang. - New York : Macmillan, 1976. - ix, 220 p. ; 25 cm.
includes index.
Marketing.
658.8 / FUE
Exploring the new marketing : study guid, selected readings, case incidents, and other exercises / Robert M. Fulmer and R. A. Strang. - New York : Macmillan, 1976. - ix, 220 p. ; 25 cm.
includes index.
Marketing.
658.8 / FUE