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Boone, Louis E., 1941-

Contemporary marketing / [by] Louis E. Boone [and] David L. Kurtz. - Hinsdale, Ill.: Dryden Press, c1974. - xviii, 491 p. illus. 24 cm.

Includes bibliographical references.

ISBN: 0030885183

LCCN: 73003970

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53

Dewey Class. No.: 658.8 / BOC

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