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Diamond, Jay.

Principles of marketing / Jay Diamond [and] Gerald Pintel. - Englewood Cliffs, N.J. : Prentice-Hall, 1972. - ix, 402 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0137014740

LCCN: 70037781

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D4847

Dewey Class. No.: 658.8 / DIP

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