Berry, Leonard L.
Marketing and the social environment : a readings text / Leonard L. Berry [and] James S. Hensel. - 1st ed. - New York : Petrocelli Books, 1973. - xiii, 416 p. : illus. ; 24 cm.
Bibliography: p. [409]-413.
0884050238
73017216
Marketing--Social aspects.
Marketing--Management.
HF5415 / .B4415
658.8 / BEM
Marketing and the social environment : a readings text / Leonard L. Berry [and] James S. Hensel. - 1st ed. - New York : Petrocelli Books, 1973. - xiii, 416 p. : illus. ; 24 cm.
Bibliography: p. [409]-413.
0884050238
73017216
Marketing--Social aspects.
Marketing--Management.
HF5415 / .B4415
658.8 / BEM