Assael, Henry.
Marketing : principles & strategy / Henry Assael. - 2nd ed. - Forth Worth : Dryden Press, c1993. - 1 v. (various pagings) : col. ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030767083
92070670
Marketing.
HF5415 / .A748 1993
658.8 / ASM
Marketing : principles & strategy / Henry Assael. - 2nd ed. - Forth Worth : Dryden Press, c1993. - 1 v. (various pagings) : col. ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030767083
92070670
Marketing.
HF5415 / .A748 1993
658.8 / ASM