Bradley, Frank, 1942-
Strategic marketing : in the customer driven organization / Frank Bradley. - Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003. - xv, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470849851 (alk. paper)
2003041121
Marketing--Management.
Marketing.
HF5415.15 / .B66 2003
658.8 / BRS
Strategic marketing : in the customer driven organization / Frank Bradley. - Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003. - xv, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470849851 (alk. paper)
2003041121
Marketing--Management.
Marketing.
HF5415.15 / .B66 2003
658.8 / BRS