Bennett, Peter D.
Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. - New York : McGraw-Hill, c1988. - xxvii, 763 p. : ill. ; 26 cm. - McGraw-Hill series in marketing. .
Includes bibliographies and indexes.
0070047219
87017335
Marketing.
658.8 / BEM
Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. - New York : McGraw-Hill, c1988. - xxvii, 763 p. : ill. ; 26 cm. - McGraw-Hill series in marketing. .
Includes bibliographies and indexes.
0070047219
87017335
Marketing.
658.8 / BEM