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Megathlin, Donald E.

A bibliography on new product planning, compiled by Donald E. Megathlin and Winnifred E. Schaeffer. - 2d ed. - Chicago, American Marketing Association [c1966] - x, 62 p. 23 cm. - AMA bibliography series, no. 5 .

LCCN: 67009450

Subjects--Topical Terms:
New products--Bibliography.

LC Class. No.: Z7164.C81 / M36 1966

Dewey Class. No.: 658.5038 / KAN

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