Bingham, Frank G.
Business marketing / Frank G. Bingham, Jr., Roger Gomes and Patricia A. Knowles. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2005. - xv, 475 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072859113 (alk. paper) 0071112529 (international ed. : alk. paper)
2003058597
Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.
HF5415.1263 / .B56 2005
658.8 / BIB
Business marketing / Frank G. Bingham, Jr., Roger Gomes and Patricia A. Knowles. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2005. - xv, 475 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072859113 (alk. paper) 0071112529 (international ed. : alk. paper)
2003058597
Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.
HF5415.1263 / .B56 2005
658.8 / BIB