Hunt, Shelby D.
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - Armonk, N.Y. : M.E. Sharpe, c2002. - xv, 323 p. : ill. ; 24 cm.
Includes bibliographical references p. 289-308 and index.
8120322401
2002066976
Marketing.
658.8001 / HUF
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - Armonk, N.Y. : M.E. Sharpe, c2002. - xv, 323 p. : ill. ; 24 cm.
Includes bibliographical references p. 289-308 and index.
8120322401
2002066976
Marketing.
658.8001 / HUF