Sheth, Jagdish N.
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett. - New York : Wiley, c1988. - xi, 231 p. ; 23 cm.
includes index.
Bibliography: p. 203-231.
0471635278
88010162
Marketing.
658.8001 / SHM
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett. - New York : Wiley, c1988. - xi, 231 p. ; 23 cm.
includes index.
Bibliography: p. 203-231.
0471635278
88010162
Marketing.
658.8001 / SHM