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Boone, Louis E.

Contemporary marketing / Louis E. Boone and David L. Kurtz. - 8th - Ill.: Dryden Press, c1995. - xxxiii, 491 p. : ill. ; 28 cm.

Includes bibliographies and Index.

ISBN: 0030976014

LCCN: 73003970

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53

Dewey Class. No.: 658.8 / BOC

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